Marker gave us the opportunity to prove that content marketing can go far beyond a simple product announcement clip.

Having been brought into the project at a very early stage of product development, we were able to create a content strategy to document the 2 years of R&D that went into the Duke PT right up until the product launch. That included everything from the engineering process to the first snow shootings with key athletes. Then came text creation and motion graphics with a look and feel that perfectly suited the product. 

Time for a reset

We finished with a content campaign that told the story of a key product in the Duke PT range. The initial announcement teaser, product reveals, development story, on-snow athlete testing and product functions. There it was; one complete marketing package, ready to go and delivered to the client in multiple formats.